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The article talks about the online popularity of drama "Devilish Joy". Neither Dramax nor MBN have had any success with original dramas so far. Moreover, they are airing it at 11pm which is an inconvenient time frame. There are many obstacles but the drama is doing ratings in the 2%. However its real popularity is online, on Naver TV alone it has accumulated 7.5 million views so far, beating KBS "Ghost Detective" which started airing on the same day but only has 1.4 million views.
OCN "The Guest" is competing for the same time frame, with ratings of 3%. It started a week later and has only accumulated 3.5 million views.
The rain scene at the end of episode 9 has surpassed 200k views on the day of its release. Viewers are saying the drama is worth 20% in ratings in public broadcast.
The article argues that the secret is not the story, which is a typical Cinderella story that we have seen many times before. The real strenght is a combination of the directing and the acting. It's a pre-produced drama, which means there was a greater deal of work put in improving the shoots and the closeups, including the surrounding areas, than in a live-shooting drama. It's also thanks to the two leads, Choi Jin Hyuk who is challenging a romantic lead role for the first time, and the rediscovery of Song Ha Yoon as a heroine. Viewers are also greatly attracted to Choi Jin Hyuk's delivery and vocals, and the quality of the kiss scenes between the leads. Viewers have dubbed him "The Scene/God Kiss Master".
Given Choi Jin Hyuk's popularity in Taiwan, the drama is simultaneously airing there. He is already receiving many love calls from Taiwan, including demands for a fan meeting.
[+403, -4] Really Choi Jin Hyuk's life drama
[+174, -4] Devilish Joy is a drama I want to keep with me for a long time, it's so fun
[+158, -4] I really like Choi Jin Hyuk
[+144, -4] The acting is so fluttering
[+110, -2] The acting too is so fluttering
[+60, -2] I love this article. If this drama was on MBC, it'd have hit daebak, they'd have gotten a best couple award at the year end ceremony. Such a shame.
[+56, -4] The success' secret is Choi Jin Hyuk's attractiveness. He doubles down on his acting power and manly voice with a great delivery of his lines. Also Song Ha Yoon creates great synergy with the actors with her lovely acting. Amongst the Wednesday-Thursday dramas, they are strong enough to make it to number 1, it's also the one that comes up the most in Top100. Not to mention, the foreign SNS reception is also good. Like its title, it feels like a magical drama. Choi Jin Hyuk has charms that can last not only for the season but for the whole year (in reference to the article title, a play on a taiwanese movie title, This season We Liked Choi Jin Hyuk)
[+53, -1] Why do I never get tired of watching it everyday?? It's hard to live because Choi Jin Hyuk's gaze keeps growing on me.
[+52, -1] Reporter-nim, I applaud you for this article. Choi Jin Hyuk is such a fit for romcoms. Choi Jin Hyuk is love.
[+42, -0] A drama I've watched more than 10 times and never get tired of re-watching. The leads, the supporting actors, they all fit their parts thoroughly. It's so beautiful that other dramas don't get my attention. A drama I would like to watch forever. A drama that will remind me of this season. One of the best dramas airing.
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